Images are useful when making an argument, or using persuasion, because they can portray ideas that text alone cannot. The Australian Red Cross used very simple, yet powerful attributes to get their message out. They used neutral colors, very few words, and the idea of a box filled with blood to show the audience a different viewpoint. The Australian Red Cross uses this image to contradict a common belief among its audience and inspire a specific type of action.
The Australian Red Cross Blood Service (ARCBS) is a humanitarian movement with the International Red Cross that is focused on collecting donations of money and blood. This image was created using the idea that giving blood is more of an affirmative action than donating money. They want to change society's usual habits of donating money to fix things, to taking action and donating blood. The overall vision of this ad is simple and void. It uses very few colors, and the main point of the whole ad is reduced to a transparent box, with simple sign attached. This sign is made up of all thick black letters and one red "+ " symbol. A majority of the picture is a white counter top with a neutral background that is blurred out. The simplicity of the picture allows all of your attention to be placed on the blood inside to box. If the reader looks at the box and sees the blood, it gives them an uneasy feeling. It makes them want to know more about why there is blood in donation box, it makes them take a longer look as to why someone might make an ad like this. They then direct their eyes to the sign to fully understand the message of the picture.
There are two main elements of the box that the creators of the ad clearly intended to convey to their audience. The First is the sign on the box that reads "Money Isn't Everything. " These letters are purposefully larger then the rest; the author is being blunt about what he wants to happen. He wants action, not money.
Advertising is apart of the promotional mix. ... Advertising is essential to a company and without it, everything would be lost. ... If that method isnt used, it should be difficult to get the listeners attention. ... Also emerging on the advertising scene is advertising on the Internet. ... Advertising is the backbone of marketing. ...
The largest money-making industry in the United States today is advertising. During events such as the Super Bowl, companies pay large sums of money in return for thirty seconds of air time. Advertising is the act of promoting a product by informing the public of the products worth. ... ot be done by the advertising industries. By realizing that advertising is the practice of one's First Amendment right, as well as knowing the rules for advertising, one can conclude that advertising does not promote racial disunity or racism. ...
The largest money-making industry in the United States today is advertising. During events such as the Super Bowl, companies pay large sums of money in return for thirty seconds of air time. Advertising is the act of promoting a product by informing the public of the products worth. ... By realizing that advertising is the practice of one's First Amendment right, as well as knowing the rules for advertising, one can conclude that advertising does not promote racial disunity or racism. ... e just a few of the rules set out by government agencies that advertising agencies must follow. ...
Advertising is used mainly to influence specific audience or all audiences to buy the product. ... Another purpose for advertising is to persuade people to buy the product so that you"ll get more money. ... I think advertising is necessary in the point of view of a company owner. ... I think advertising is the right to choose. ... The other 6 said, they don't mind all the advertising and that advertising is necessary because no games would be shown since no one would sponsor them without advertising. ...
Advertising is defined as a paid, mass-mediated attempt to persuade. ... Advertising is all around us. It is in everything we do, whether it be looking up a number in the local phone directory or taking a ride down an old road and noticing the billboards along side of the road. ... There are five main types of advertising to note. ... In advertising terms, people that are in stage one probably do not have a ton of money, making food, shelter and transportation their most important needs. ...
And namely advertising. ... Consumer culture brought up the all-penetrating need for advertising. If you want money - sell. ... Here we should mention the following points: -advertising suggests that if we buy smth we will become richer though we will actually become poorer (by having spent our money!!!) ... -exploiting the weakness of certain groups in society, agencies make tremen-dous sums of money by transforming their products into magic panaceas and then targeting their sales at the right group. ...
How does advertising affect us in our daily lives? ... Tax payers don't want their taxes to increase, so this is a good alternative for public schools that desperately need money. ... If the number of their product consumers increases, they will make more money. ... But tobacco companies don't care about your health, all they want is your money. The role of advertising in our society is to change people's opinions and to sell ideas and products to consumers to make money. ...
Advertising has made a large impact on the development of the British Press. ... The head of one of the largest advertising agencies in Victorian Britain stated in 1856 of the readers of the radical newspapers "their readers are not purchasers: and any money thrown on them is so much money thrown away.""... The newspaper spent £10,000 on promotion, which was an adequate amount of money to guarantee it increased its circulation. Editor of the Daily Herald George Lansbury stated, "Our success in circulation was our undoing: The more copies we sold, the more money we lost.""... In the...
The Truth of Advertising Recently, media has exploded in all directions, including the enormous increase of revenue throughout the advertising industry. ... This distinction is of value to the female reader in order to identify advertising techniques used to coerce consumerism. ... Today hegemony can also be seen as a way for men to dominate women throughout the advertising industry. ... "What you see in advertising is what you see on network TV. ... Even when viewing advertising through oppositional eyes, what one must remember is the fact that advertising agencies never seem to be lo...
