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Evaluation of Business Performance

The reason why debt ratio has increased could be due to the owner relying more on creditor's turnover or the owner themselves putting in less money. For return on owner's investment it actually shown to be decreasing. Sacko's sport store is more likely increasing their investment into the business which means that the business is most likely more reliant on their own funds to operate the business. This could mean the return might not be as great. Capital does not attract interest, which means less interest repayments as otherwise incurred if the business took out loans to fund the assets of the business.
             Remarkably, debtor's turnover was increasing favourably from 2012 to 2014 going from about 24 to 29. Debtor's turnover measures the number of days to convert sales into cash. This could have increased due to the new credit facility they have. Due to an increase in debtor's turnover, this means Sacko's sport store was inefficient in converting credit sales to cash. Due to its high number of days it means there is an inability to convert credit sales to cash, they need to follow up aged debtors to reduce the risk of bad debts and increase cash inflow to pay debts where they fall due. Likewise stock turnover as also increased, stock turnover measures the number of days to convert stock to sales. The reason for this might be that the business is holding more stock. However with the high number of days it means that there is slow moving stock, this could be due to the business' inability to generate sales and convert sales into cash receipts to repay debts when they fall due. Slower moving stock also means a decrease in sales which means there is a decrease in ability to repay debts. Creditor's turnover has shown to be decreasing, creditors turnover measures the number of days it takes to pay creditors. This could be due to not receiving money fast enough from debtors. It appears that the average creditors increased while credit purchases remain unchanged.


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