What aspects of written, spoken and visual language are used in advertising to engage the target audience?.
Response.
In advertising, written, spoken and visual languages are used together or by themselves to engage the audience. It all depends on the type of advertisement, the age group of the audience that is targeted or the actual product the ad is trying to advertise. Many different aspects of visual, spoken or written language are used in advertising to really engage the audience due to the variables that an advertisement can have. These days, Marketing Executives have a long list of techniques they use in advertising that incorporate all aspects of written, spoken and visual language to really engage their targeted audience. .
Television Advertising.
A Television advertisement spoken, visual and written all together to engage the target audience! These days, the most annoying television ad can be the most effective. You may remember the old Banana Boat ad and how annoyingly catchy it was! However, it stuck in your head for hours on end and that is what a television advertisement is all about! They incorporate spoken, visual and written language to get people talking about their product and this is one way of getting the audience engaged. Creating a jingle for a product in a Television ad not only gets an audience engaged, but in both positive and negative ways. .
Print Advertising.
A billboard or print advertisement is often very visual, using very minimal written language along with bold, contrasting colours. The written language on a billboard is often just a title with a catchy slogan. The right words in a billboard's slogan can really get an audience engaged if used in conjunction with the right visual language. As you can see in the Maximus advertisement, the advertisement uses contrasting colours along with a humorous slogan to get the audience engaged. An advertising technique called "Wit and Humour "1 is used in this advertisement where the audience is attracted to the product by giving them a reason to laugh by clever visuals or language.
