There are many renowned sports companies in the world, and Nike is on the top of the list. It is the most famous and the most dependable supplier of the best quality apparels and the athletic shoes in the world. It took Nike many years of struggle and hard work to reach to where it is now. Having 47% control over the market share, Nike is the biggest supplier in more than 100 countries of the world. The major target of Nike lies in the areas of United States, Americas, Asia Pacific and the whole of Europe. The elegant and sophisticated design, the unbeatable quality and the extensive marketing strategies made it possible for Nike to achieve their targets and to achieve its current position in the world. .
The mission statement of Nike also focus on innovation and inspiration as the main ingredient which makes it easier to evaluate that they commit to serve the world and every individual living in the world. They use the most modern technology to bring greater innovation in their products and deliver quality which they promise. The tagline "Just Do It," "is a very influential and successful marketing campaign, in part because these three simple words not only make a person enthusiastic about their possibilities, but they also, subconsciously, create a willingness to do something. These three words are very motivating, encouraging a person to believe in himself and do what he aims to do (Deng, 2009).
The word "Nike" means "victory"," and it not only delivers the core competencies by providing high quality and comparatively lowers prices but their main marketing strategy focus on environmental friendly products. They achieve this by carrying out their production in the most pollution free environment and spread the same message in their advertisements and their marketing plan. Nike deals in a number of products including the shoes, clothing and the gear. There are numerous shoes manufactured by Nike, including the running, football, basketball, soccer and many more.
