(855) 4-ESSAYS

Type a new keyword(s) and press Enter to search

The Lean Startup by Eric Ries


Too many times entrepreneurs make the mistake of building extravagant products before they think to test them with consumers. One of my favorite concepts in the book is that we shouldn't ask the question "Could we build it?," but rather "Should we build it?" The companies end up making decisions based on the incorrect data, and then they continue along with these poor ideas much longer than they should. Myths created by the old school entrepreneurs perpetuate the notion that you must have countless failures to eventually find success. Ries argues that by using the model of the lean startup, many companies and organizations can avoid unnecessary disappointments. .
             Learning is one of the most crucial aspects in the lean startup. A company should focus efforts on figuring out what customers consider unnecessary to a product and then eliminating what they do not need. Ries calls this process validated learning, because it shows positive advances in the startups metrics. The metrics that are suggested for lean startups are referred to as the 3 A's Test. The metrics a company should use when determining their baseline are actionable, accessible and auditable. Actionable metrics look to a cause and effect relationship so one can take action. Accessible metrics are those that are easy to understand and are generally available company wide. Auditable metrics allow the company to backtrack to the source of all data and see if what it is saying is true. In the end, once your baseline is set by real customers, the validated learning will be supported by the data. Another concept of Ries' that I took to heart was the notion of Genchi Genbutsu or "Go and see for yourself." This is the idea that business should be based on the knowledge you gain in the process. By experiencing what problems can occur firsthand and having your hand firmly on the very pulse of the business you gain the intimate knowledge of what to do next to correct the problems.


Essays Related to The Lean Startup by Eric Ries


Got a writing question? Ask our professional writer!
Submit My Question