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Advertising - Uncle Tobys Plus Omega 3 Lift


            
             This information report analyzes a full page printed advertisement for "Uncle Tobys Plus Omega 3 Lift" cereal that appears in the February 2013 edition of "Australian Good Food" magazine. This advertisement comes at a time in Australian culture where people face health problems in all age groups and at a time when Australian society is concerned about fitness, health, and the foods being consumed. Women especially are concerned about their weight and having a balanced lifestyle. Obesity levels are now at an all time high, the main contributing factors being lack of physical activity and poor diet. .
             Audience .
             The intended audience of this article is middle aged women between the ages of 40-60 who are worrying about being healthy and maintaining a good weight. To capture the attention of the target audience, there is a large, brightly coloured picture of an attractive, happy and healthy middle aged woman taking up almost half of the page which is eye catching to someone flipping through a magazine. This tells us that the article is aimed specifically at women and her quote relates to those who are working or have busy lives that need lots of energy to get through the day. .
             Another effective technique used to meet the needs of the audience is the use of statistics about the recommended daily intake of Omega 3 fats and other nutritional information. The statistics are aimed directly at mature women and states: "Only 1 in 5 women surveyed believe they get enough Omega 3 in their diet". Statistics are a strong way of conveying information as they are reliable and show women that others are in the same position so it is a good idea to boost their Omega 3 intake by consuming the product, considering it contains 25% of the recommended daily intake. These statistics are within the text box titled "Do you get enough Omega 3", this is a key question making them think to themselves and realise that they probably do not get enough.


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