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Overview of the Walgreen Company

Walgreens is also at a disadvantage compared to competitors like Target and Walmart because these retailers carry a broad variety with more SKUs in a typical store and have a larger customer base that visits the store regularly. 138 million American's shop at Walmart every week and many may find it tempting to fill their prescriptions in the stores in which they already shop. The average American visits a grocery store 2.2 times per week, but a drugstore only once a month. .
             As far as being an established store in the drug store industry, Walgreens has encouraged vocational excellence as one of the most important component of its market strategy. Walgreens searches for the best possible locations to set up stores. Most of their stores are on high-profile corners of streets. Studies have how that moving to a freestanding location can increase customer traffic by 10% and sales as much as 30%. Their stand-alone buildings also let their drugstores set their own hours and have greater visibility.
             With being the market leader, Walgreens is also committed to leading the way in innovation and technology. In 1968, Walgreens was the first to use child-resistant prescription containers. In 1981, Walgreens began taking steps to become the first drugstore chain to have its pharmacies linked by satellite. In November of 1991, they installed point of sales systems to speed up check out times. The company's continued emphasis on developing and utilizing technology makes its business more efficient and serves its customers better. .
             Walgreens has put a lot of effort into expanding their merchandising strategy into a simple yet diverse plan. The company is classified as a drug store and convenience store in one. They are basically a pharmacy that offers many necessary everyday items to consumers. The store offers multiple types of brands just like a supermarket but does not have a depth or breadth of the larger stores.


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