Age Structure.
Bedzzz Express operates mainly in Alabama with stores in the Birmingham, Huntsville and coastal areas. The current population in Alabama is 4,800,000 people, up from 4,447,000 in 2000. As with the rest of the nation, Alabama has an aging population with approximately 14.5% of the population at least 65 years old. The graph below shows the age distribution for Alabama as of 2013. .
Age Distribution.
Geographic Distribution.
Bedzzz Express is well represented in the most densely populated areas in the state with stores in almost every major city. The major cities in Alabama include Birmingham, Montgomery, Mobile, Huntsville and Hoover; each of which has a population density of at least 100 residents per square mile. The geographic distribution of Alabama is summarized in the graphic to the right: .
The median annual household income for Alabama is $42,900; approximately $10,000 less than the national average of $52,700. The percentage of residents 25 years old or older with at least a high school diploma is 81.9%, compared to the national average of 85.4%. The percentage of residents with at least a bachelor's degree is significantly lower at 22.0%, compared to 28.2% nationally. .
Ethnic Mix.
The population of Alabama is predominately white, accounting for approximately 70.0% of the total population compared to a national average of 77.9%. The second largest ethnicity in Alabama is African American at 26.5%. The following chart shows the ethnic breakdown of Alabama's population: .
Economic Trends.
The main economic factor affecting the bedding industry is the sluggish economic recovery from the past recession. The economic expansion after the 2008 recession has been the weakest in the post-World War II era. Recovery was initially stronger than the recoveries experienced during past recessions, but four years after the start of the current economic recovery GDP is only 9% higher than it was when the recovery officially began.
