The usage of the counterculture idea is apparent in Dolce & Gabbana advertisements, as Thomas Frank states in his essay, "Commodify Your Dissent," "Consumerism is no longer about conformity but about difference" (165). According to the Dolce and Gabbana Website their mission statement is: D&G, Dolce & Gabbana is the metropolitan glamour: an eclectic and contemporary brand, the expression of a changing world. It is a style without borders, which freely interprets the various influences of its own era, to become a unique and instantly recognizable lifestyle (D&G).
Looking even further into the Dolce and Gabbana advertisement I analyzed it is apparent that this brand thrives on counterculture idea. A satin cheetah print drape is the backdrop, with a seductively poised woman who happens to have captured the persona of Marilyn Monroe. The woman to imitate Marilyn is Scarlett Johansson, an American actress and model. The model has a flawless face along with a "come hither" seductive gleam in her eyes, with her finger placed right near her lip while the other hand is placed over her hair, in a nonchalant style. The most captivating and decisive part of the ad are the model's red full lips. Her mouth is slightly ajar with her lips poised in a very sexy and a provocative manner. To further accentuate her full red lips, the model is also wearing matching nail polish to exaggerate the color. Her blond curls are teased and exactly imitate Marilyn's classic hairstyle. The model is lying on her side with her body frame facing the camera, her upper thigh and arms highlighted with this pearly glow to even further accentuate her milky white skin. In the left side corner there is an open lipstick extended the whole way with text reading, Scarlett Johansson wears "THE LIPSTICK" creamy texture for "lustful lips." Dolce & Gabbana is placed along the bottom of the page in an opaque white text.
Designers such as Dolce and Gabbana and Gucci show us the best of what they have and what is most in style in these magazines. ... Advertising is a powerful tool it can be very influential in persuading people what to buy and where to buy it. Kate Spade, now the number one designer of handbags in the world, got her fame form advertising in magazines. ...
Advertising agencies must be just as well educated in order to create influential advertisements that will impact consumers. ... Dolce and Gabbana created a series of photos to advertise their jeans which have the same look as the style of photography which became popular in the depression time of the 30's. ...
Princess Hijab wants to reveal the oppressiveness of the advertising industry in hopes of both men and women gaining control of there body and taking away from what the ads want them to be or look like. As seen in the Dolce and Gabbana advertisement, Princess Hijab covers up the top with a hijab and leaves the bottom of both men and women exposed as a way to take back their identities and create gender equality. ...
Versace, Vera Wang, Dolce & Gabbana, Hollywood, and other famous fashion designers are the true perpetrators that have caused countless women to enter into the world of eating disorders. ... Moreover, the diet industry impacts women through advertising pills and medications that intend for women to lose weight. ... Only 10 percent of respondents said they were completely satisfied with their bodies, and 80 percent said images of women on TV and in movies, fashion magazines and advertising make them feel insecure about their looks. ... Fashion magazines and advertising campaigns use rail-thi...
Ready to wear is a niche segment defined by historical couturiers and tailors originating from couture (Chanel, Valentino Boutique, Ungaro Parallele, Versace couture, Ferre) and by the first lines of designers (stilisti) who became successful in the 90's and do not originate from couture (Dolce & Gabbana, Prada, Gucci Calvin Klein). ... Branding is a way of organizing and extracting value from scarce resources that in the fashion business are: • the supply system (obtaining access to the best skills and suppliers worldwide) • creativity (designers, architects, advertisin...
