Sensuous, seductive, sexy, captivating; all words which can describe the models in women's cosmetic and fashion advertisements. These advertisements are messages that are intended to influence and coax their audience. Their purpose is to build awareness of their product in the people whom they target by promoting the benefits of buying or using it. These advertisements are placed in fashion magazines, which have become the platform for effective product sales. These fashion magazines are loaded with advertisements from top selling designer brands. The designer brand Dolce & Gabbana has successfully become known as the "cream of the crop." Dolce & Gabbana has managed to go beyond the status quo by not only selling a product, rather a lifestyle. To achieve selling this product the brand has to use strategic marketing ploys to ensure that their products will be sold. The consumers of Dolce & Gabbana have that desire to live up to a different standard, essentially becoming the countercultural idea.
The countercultural idea basically is when a group of individuals adapt values or lifestyles opposite of the established culture. In history before there has been periods of time in which the countercultural idea enters into society and becomes the "larger the life" lifestyle. Most famously the countercultural movement during the 1960's to 1973 reflected the thoughts and feelings of those who were unhappy with what was going on around them. They began to take part of this social revolution and began to demonstrate demonstrated their attitudes, values, and ideals in many ways. .
It was during this movement people wanted to bring change, the followers of the counterculture movement focused mainly on sexual freedom, drug use and the idea of non-conformity. While now there is not a huge countercultural movement now, the idea of non-conformity really stuck to both consumers and producers.
Designers such as Dolce and Gabbana and Gucci show us the best of what they have and what is most in style in these magazines. ... Advertising is a powerful tool it can be very influential in persuading people what to buy and where to buy it. Kate Spade, now the number one designer of handbags in the world, got her fame form advertising in magazines. ...
Advertising agencies must be just as well educated in order to create influential advertisements that will impact consumers. ... Dolce and Gabbana created a series of photos to advertise their jeans which have the same look as the style of photography which became popular in the depression time of the 30's. ...
Princess Hijab wants to reveal the oppressiveness of the advertising industry in hopes of both men and women gaining control of there body and taking away from what the ads want them to be or look like. As seen in the Dolce and Gabbana advertisement, Princess Hijab covers up the top with a hijab and leaves the bottom of both men and women exposed as a way to take back their identities and create gender equality. ...
Versace, Vera Wang, Dolce & Gabbana, Hollywood, and other famous fashion designers are the true perpetrators that have caused countless women to enter into the world of eating disorders. ... Moreover, the diet industry impacts women through advertising pills and medications that intend for women to lose weight. ... Only 10 percent of respondents said they were completely satisfied with their bodies, and 80 percent said images of women on TV and in movies, fashion magazines and advertising make them feel insecure about their looks. ... Fashion magazines and advertising campaigns use rail-thi...
Ready to wear is a niche segment defined by historical couturiers and tailors originating from couture (Chanel, Valentino Boutique, Ungaro Parallele, Versace couture, Ferre) and by the first lines of designers (stilisti) who became successful in the 90's and do not originate from couture (Dolce & Gabbana, Prada, Gucci Calvin Klein). ... Branding is a way of organizing and extracting value from scarce resources that in the fashion business are: • the supply system (obtaining access to the best skills and suppliers worldwide) • creativity (designers, architects, advertisin...
