4m of them consist of sole proprietorships and partnerships with a self-employed owner-manager and companies with a single employee-director. We are a nation of sole traders.', as Jo Johnson, member of Parliament for Orpington claims. Small businesses in the United Kingdom are growing faster than others and increasing their revenues with speed. Within such fast growth, importance of staying up to date with new IT gadgets, software and mobile applications is obvious. .
Some 98% of British sole traders depend on smartphones to execute routine business activities. However, according to new research from the Epson Business Council, some 51 per cent of UK SMEs think that IT is an essential part for business growth and productivity. So one of the Rokk Media aims could be as to show customers why it is important to adopt new technologies, innovations and tablets, for instance: effective communication and efficiency "the key points of successful business management, as far as the ability to store and find essential information, figures, data is vital, especially if business works remotely.".
Furthermore, Rokk Media could also propose new gadgets, such as online payments. The report finds that businesses able to make and receive online payments are faring better than those that can't. Some 39 per cent of those that can't are experiencing decrease in profits, compared to 25 per cent of those that can. Also, 34 per cent of those who cannot use online payments have seen a reduction in sales volumes, compared to 19 per cent who can.
Moreover, in order to make software services faster and easier, the company can adopt Software as a Service (SaaS) delivery model, also called "on demand software," which is successfully used in many regions and countries, providing a cost-effective, flexible and secure packaged application which is mostly used by sole traders, especially those, who work from their homes.
