Apple Inc.'s operation spans across a number of product lines which enable the company to remain a front runner in the development of its products and ultimately bringing them to market. The products Apple Inc. develops and provides the world are sleek, very appealing to the eye, beautifully designed, and offer most any application for any situation the consumer requires. .
recognized many years ago its core competences and divested itself from any products which did not coincide with those core competences. The objectives Apple Inc. has looked to achieve would be to maximize its product line and profits and be the industry leader within the world of technology. Over the last 20 years, Apple Inc. has done exactly this with consistent brilliance shown in the products Apple Inc. develops and provides to the world.
2. What key strengths and weaknesses of the organization influenced the selection of the new strategy? What are the key assumptions about the future that shaped the firms new strategy?.
Apple Inc.'s key strengths lie in the development of its products and the consistent growth both vertically and horizontally. As the fast paced world of technology continues to evolve, Apple Inc. has maintained its lofty position within its chosen business niche. One of Apple's strengths is the ability to re-invent itself consistently to offer the most up-to-date products and services to the public. Apple Inc.'s multiple product offerings provide the company with its desired horizontal integration while the specific hardware, software, content, and services offers the company with its desired vertical integration. .
Another of Apple Inc.'s strengths is the operating system they offer for its product line. The IOS software package spans across Apple Inc.'s entire hardware line allowing the company to eliminate the use of outside sources, possibly a competitor. Apple Inc.'s sustainability of market share stems from the fact the company has successfully connected its products together through the IOS operating system.
