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Broadcasting and Development in Zambia



             CROWN COLONY POLITICS 34.
             THE INFLUENCE OF THE BBC EMPIRE SERVICE 39.
             ON THE DEVELOPMENT OF LOCAL COLONIAL.
             BROADCASTING.
             CHAPTER THREE 61.
             THE NORTHERN RHODESIA INFORMATION 61.
             DEPARTMENT.
             THE FIRST RADIO STATION 70.
             CABS AND THE SAUCEPAN SPECIAL 77.
             CHAPTER FOUR 90.
             ZNBC STRUCTURE AND POLICY OBJECTIVES 90.
             POLITICAL INTERFERENCE 93.
             CURRENT FINANCIAL SITUATION 102.
             RADIO AUDIENCE AND RESEARCH 106.
             POLICY RECOMMENDATIONS 114.
             CONCLUSION 116.
             APPENDIX I 122.
             APPENDIX II 123.
             BIBLIOGRAPHY 124.
             INTRODUCTION.
             In 1982, the government of Zambia embarked upon a program to revitalize the mass media, when the then President, Kenneth Kaunda inaugurated the new Mass Media Complex in Lusaka. In his address, Kaunda emphasized: 'Every one of us has a right to speak and a right to be heard. What everybody else is saying and doing affects everybody else's life struggle and personal opportunities. This Complex we are now commissioning is cardinal instrument in this vital process of rebuilding our personal lives.'(Kaunda, K, 1982).
             The government had committed itself to the promise that development depends upon adequate communication processes and a two way flow of information.


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