1. Hot Wheels
Mattel is making many changes to its Hot Wheels brand name and marketing strategy. Hot Wheels main product line is the die cast car and with its traditional target segment is 4-8 year old boys (Tkacik, 2002). ... Hot wheels wants children as well as parents to no longer view the die cast cars as just play toys. ... If you check out the website www.hotwheels.com that is exactly the image that Hot Wheels means to display to the consumer. ... Hot Wheels is counting on their brand equity to stabilize their sales levels ...
- Word Count: 312
- Approx Pages: 1
- Grade Level: High School