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History of the Brazilian Acai Berry


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             The berry is a highly perishable fruit; it has a 24 to 36 hour shelf life from once it has been picked. To further the use of the berry locals learned that puree and then freezing the liquid can be used as an additive or just plain. This process of selling the berries begins with pickers cutting down the fruit-bearing clumps, after those pickers bring the fruit to the local market. Most acai palms grow for three to five years of fruit production and each stem produces from six to eight clumps a season. The main harvest is in July to December. Once the berries are ready to be sold, the processors purchase the berries for about seventeen to forty-one dollars per fourteenth kilo (Crane). With the growers the berries are only sold on a cash only basis. If the berries are a good harvest the buyer looks for a small, dark and firm berry. And when it's a good harvest the berries sell faster than imaginable, if the berries are sold by a certain time they are then sold for a cheaper price to locals to process. .
             "The berries are soaked to soften the edible rind that encases the seed. Then an operator stands before an elongated metal batedor (blender) into which he pours a batch of berries and a small amount of water. The blender quickly pulverizes the pulp, expelling a maroon-colored liquid into a bowl below and leaving the seeds above the circular blade. (Crane) ".
             Once the smooth and creamy liquid has been made it is ready for retail to big shipper or locals. Once the first batch is ready the shops open and sold by the liter for four to six dollars. If it's a bad harvest or the puree doesn't reach the preferred or when acai is plentiful it sells for a dollar to two. Today's and past acai production has been family-based business so most grower's families go on to growing acai. This expands the market at increasingly rates with a self-sustaining business. Most small processing plants stick to frozen pulp sales, while still maintaining a profitable market in both local and domestic areas.


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