Many products in our society have successfully achieved their goal and improved the perception of that product. Beer, a form of alcohol, which does not improve ones health, and if abused, can be detrimental to ones life, is an example. Advertisers for such brewing companies have created an image of acceptance and camaraderie among groups of males. Approaching the Christmas season the advertising for children's" toys escalates. Children are entranced and parents succumb to the children's wants. In both of the examples given, the advertisers have appealed to the wants of a target market and been successful in doing so. We the consumers have been drawn in. Are we part of a cult? Do we think the same? Are we being individualistic? .
Kono Matsu and I see the role of advertising in the same light. It is in our opinions on how advertising affects ones individual choices, where we differ. I agree, as teenagers are developing, their opinions and in learning what their personal needs and wants are, there is certain "cult" like influence (example: peer pressure). However as one matures, they begin to develop their own individual needs and wants, and therefore dictate to themselves what consumer choices they will make.
Advertising .
Different language and visual techniques are used for advertising. After this advertising assignment I found that when used to their full potential they can achieve things such as: persuading and changing opinions. They can also achieve simple things such as defining an audience and informing. My hypothesis was, Advertisements for cars use common language techniques. My investigation was to see if there were in fact common language techniques in the advertising of cars. My selection of advertisements for various car dealerships all came from Newspapers. The Land Rover Advertisement came from the New Zealand Herald. The Coombes Johnston BMW advertisement came from the Bay of Plenty Time out Newspaper.
