(855) 4-ESSAYS

Type a new keyword(s) and press Enter to search

Advertising - Songs and Jingles

With the limited amount of research on the topic it is easy to reiterate the important information that the studies have gathered as time has gone on. A strong correlation has been observed between children and television advertisements, which are full of fascination and excitement (Priya, et al, 2010). The hypothesis for this paper is that the jingles in advertisements have a positive impact on the decision of the child consumer to purchase the product. The primary objectives of this study are to see how jingles affect the emotional responses of children when an advertisement plays on the television. The hypothesis and research design relate to each other because the hypothesis is interested in and figuring out how these emotional responses affect the purchases and the research show the results to those emotional responses.
             Method.
             The methods used in this secondary research paper were all based on prior findings from scholarly journals. This process started off with figuring out the problem statement for the paper which had to be related to advertising and public relations. Then I worked on the key words that would be beneficial in searching for information on the topic. Once those two things were established researching the topic was able to start. This lead to going on the databases provided by Grand Valley State University and looking up articles that were relevant to the topic that I wished to discuss. .
             Researching a topic can be a time consuming process because certain key words may bring up articles that have nothing to do with the main focus of your problem statement. The best way to decide on whether or not the article would be relevant or not to the topic is by reading the abstract, which provides the basic information for what is going to be included inside the journal article. Once the articles were chosen, I then had to go through each one and figure out the relevant information to the topic at hand.


Essays Related to Advertising - Songs and Jingles

1. The Role of the Advertiser in Producing Advertising Campaign

Everywhere one looks, they turn to see some form of advertising. People are, on a daily basis, bombarded by images of products, catchy jingles, and attention-getting slogans. ... Throughout history advertising mediums have evolved in the print media through newspapers and magazines, to broadcast media involving television, radio and most recently the internet, to outdoor advertising which includes billboard advertising, public transit advertising and sport venues. ... Children are the most susceptible to advertising. ... This is an example of outdoor advertising which is becoming a more i...

  • Word Count: 3608
  • Approx Pages: 14
  • Grade Level: Undergraduate

2. Patents and Intangible Assets

Next, copyrights give the holder exclusive rights to reproduce and sell works of art; such as books, songs, or movies. ... Trademarks and trade names deal with the logos, product names, and advertising jingles of corporations. ... Independently owned fast-food, hotels, automobile dealerships, etc. have to attain a franchise license in order to use the jingles, logos, and product names of the companies which supply them goods and services. ... On February 7, 2007, a home video of a child dancing to the song "Let's Go Crazy," by Prince in the family living room seemed innocent. However, sin...

  • Word Count: 739
  • Approx Pages: 3
  • Has Bibliography
  • Grade Level: Undergraduate

3. Name Brand Over Generic: Why?

A better term for exposure is advertising, the commercials on TV, the ads in magazines, and the jingles and songs on the radio. ... There's the mental advertising response, mental brand response, and the brand behavioral response. ... Mental advertising responses deal mainly with memory. ... Advertising's general goal is to influence behavior, Anderson 4 in the short or long term. ... Nevertheless, there still a lack of advertising on the part of the generic producer. ...

  • Word Count: 1381
  • Approx Pages: 6
  • Has Bibliography
  • Grade Level: High School

4. Pepsi

Consumption of Carbonated Beverages Although there are many significant players in the beverage industry, Coca-Cola Co. and Pepsi Co. are the main players. Combined, they make up more than 70 percent of the market share in the United States across all channels. They have been the driving force ...

  • Word Count: 5138
  • Approx Pages: 21
  • Grade Level: High School

Got a writing question? Ask our professional writer!
Submit My Question