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Organizations - Keeping Up with the Times


            Organizations that do not evolve with the times will, most likely, fail. Netscape, Atari, and America Online are a few companies that did not incorporate organizational development and failed (Edelman, 2009). The current economic depression the world is facing is another example of how stagnation can cause a company to fail. The three largest automakers in the United States of America required government assistance in order to keep them in business. Chrysler, Ford and General Motors were all on the brink of collapse and required the U.S. government to intercede and save them from financial collapse. The reason these three automakers found themselves in such a precarious situation was due to stagnation. These organizations failed to change and evolve with customer trends and demands in particular with modern technological processing advancements and with customer demand for more fuel efficient vehicles (Huggins, 2008). Organizations that recognize a need to change recognize the need for organizational development. .
             Organizational development is not organizational change. Organizational change is the change based solely on manufacturing or other technologies. Organizational development is the change in both the organizational performance and the individual development. Organizational development is based on theories, values, strategies and technologies (Jex & Britt, 2008).
             The process of organizational development is intervention and incorporation. The organization, leaders, employees, vendors and even customers will need to understand and accept the goals of organizational development. Organizational psychologists will examine an organization from an organizational psychology basis. Examining an organization through the motivation theory, team-based theory, humanistic or scientific theories can be used to determine the type of base of an organization. The base of an organization is always the organization employees.


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