My philosophy as a designer is that a woman should always feel like a woman. The beauty behind my philosophy is that a woman can be many things: sexy, powerful, charming, graceful, strong, and mysterious. Her complexity is infinite, and my designs seek to define each and every trait that the fairer sex possesses. A common phrase in the fashion industry is to "Wear the garment. Don't let the garment wear you". It is my desire to create remarkable and memorable pieces that synergize the garment and the wearer, creating the perfect look. .
Style is individualistic, classic is forever, and a trend is fun for the moment. My design aesthetic is stylish and classic with a splash of trend to keep my audience in chic suspense. Timeless suits in the season's hottest hues, frocks and shifts in technology's newest textiles, and simple separates in avant garde graphics are how I plan to actualize my designs.
Target Market.
The Elle Michelle customer holds at least bachelor's degree, and if she has not already begun to pursue higher education, it's definitely on her list of things to accomplish next. Her intellect, poise, and charisma have earned her respect and credibility among her peers and colleagues, and the sky is the limit from this point. She is in her late twenties to mid thirties. Marital status is unimportant to her, whether she is single and career focused, selectively awaiting pursuit, or a newlywed, she knows she could easily support herself; but realizes that life would be much more fulfilling if she had someone to share her successes with. .
The Elle Michelle customer's professional conquests have made her materialistic desires easily accessible. Even the single consumer belongs to the upper middle class. Filing jointly only makes shopping all the more enjoyable. While looking great at all times is always checked off on her to-do list, she makes certain that she allows time in her schedule for charitable ventures such as volunteering in her community and bringing awareness to social and health issues that affect women and children.
