We also want to add test sections that way customers can try it before they buy it. For example, there will be a section near the winter themes that will be covered in snow to allow the customer to try his new snow blower before he buys it! Life is hectic and crazy; we want to bring it back to easy.
Merchandising.
As you make your way around Sears, you find that they supply a variety of different products, ranging from appliances, to fashion, to automotive, and many more. Sears also provides products made from leading brands, such as Craftsman and Kenmore, which would attract more customers. They were among the top retailers for a while, but as markets change companies have to learn to adapt. Although Sears provides the consumer with a vast amount of essential needs, in recent years they have experienced lower sales and a lower consumer turnout and have yet to find a solution. The problem is that Sears forgot what business they were really in. They started focusing on the product and not the experience, becoming dull and boring to customers.
We believe that in order for Sears to bounce back, they have to succeed in answering as to what they are selling and what business are they really in. When you walk into Sears stores today, it is just department after department of their products, providing no special experience to the store layout. Consumers thrive off the experience a store can give, which is what keeps many customers coming back; it's not always about the product. In order to answer the question of what business they are really in, Sears should shorten their inventory and focus on their more popular products. In the past, Sears was popular for home appliances like washing machines, lawn mowers, etc. If they were to drop their worst selling products and put more focus on creating an experience for their top selling products, they will once again create interest in customers to shop in their stores.
