The focus of CSI echoes the general emphasis on sustainability, which is foundational to the organization in its day-to-day operations. All projects supported make an enduring and lasting difference in the lives of beneficiaries. Project partnerships are developed with the aim of creating best precise models that can be replicated in more communities, increasing the overall impact on society.
Key focus area are re-assessed annually to ensure that projects supported address real needs within society. At present these reds are: Education and HIV/AIDS. In addition, the employees of the group of companies amplify the passion for community support by initiating projects that further support the CSI project beneficiaries. Employee volunteerism is gaining momentum in the group.
Customer Driven Marketing .
Mercedes Benz marketing strategy in the United States was once centered on the safety, luxury, and precision engineering of its cars, but due to increase competition in the luxury car industry and changing consumer attitudes about the Mercedes Benz brand that strategy has changed. Now their marketing strategy is more life style oriented and is focused more on presenting the more fun loving, approachable, and energetic side of Mercedes Benz. The evolution of Mercedes Benz's marketing strategy can be directly connected to the expansion of its target market, which now includes persons twenty five to thirty five years old as well as its initial targets the baby boomers. In order to provide superior customer value to its target market Mercedes Benz has found it necessary to expand its product line up, provide more competitive prices, increase communications with its target market, maintain accessibility to consumers, and continue its excellent customer service.
It is extremely essential to understand how consumers behave and make decisions; after all they are the ones who purchase your product or service.
