The CEO of Mercedes-Benz (China) Ltd., said, "Pursuing the cause of public welfare is not only the responsibility of an enterprise, but also precondition that determines an enterprise's survival. Promoting and becoming a part of China's social harmony and rapid economic development is our obligatory responsibility and proactively shouldering social obligations is an important part of our long-term commitment to the Chinese market." Mercedes hopes to be one of the most fuel efficient and eco-friendly car manufacturers on the planet. They have a new Hybrid S-Class coming out that runs on 4A cylinders making it more efficient than any of their other models. .
Is Mercedes-Benz keeping up with the competition? Yes. They have a new concept vehicle called the F-125 which is said to be one of the most advanced cars to ever hit the market. .
Up until the present, companies are playing more and more important roles in different regions, countries and even across the world. Promoting global exchanges of public welfare, sports and culture is not only the demonstration of company brand connotations, but also the inevitable social responsibility of a corporate citizen. Being a globally positioned premium auto brand, Mercedes-Benz has no doubt set an example in this respect and this has been equally demonstrated in China.
The Mercedes-Benz group of companies in South Africa has a solid reputation for contributing toward nation building, stretching as far back as the establishment of its production facility in the country, 60 years go.
This legacy of good corporate citizenship lives on today through the group's formalized Corporate Social Investment (CSI) portfolio, which has evolved over the years to strategically align with the priorities of government in creating an empowered and economically independent population. Over the past 5 years alone, the group has invested in excess of R270 million into project partnerships aimed at opening the doors of opportunity to the disenfranchised.
