iii. Maintain a high level of customer service because their satisfaction will determine how long they pursue their educational goals with our institution.
Internal Business.
i. Use grading trends and in-depth analysis of factors such as frequency of participation, length of participation, percentage of goals met per rubric, etc.
ii. Task Admissions Advisers with monitoring each of their students for class attendance, grades, and matriculation.
iii. Look at usage statistics to determine where changes need to be made in the system that will facilitate ease of use.
Learning and Growth.
i. Require employees to complete a variety of training annually that covers many subjects like general office skills, communication, and role-specific training.
ii. Provide employees access to an internal system that provides information about the company, processes, and employee roles.
iii. Set learning goals and evaluate employees' progress to foster growth.
Financial.
Kaplan Inc. has a pricing strategy that is well within the range of pricing from other institutions who offer similar degree programs. This strategy has made Kaplan an attractive alternative for students who would like to get a degree but otherwise couldn't because they may have other obligations that preclude them from attending classes in a traditional educational setting. Kaplan offers an affordable online alternative that targets those who have full time jobs, are stay at home parents, or do not live close to a traditional educational institution. .
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In addition, Kaplan puts forth a great deal of effort to ensure that prospective students have access to all the financial aid options that are available to them. This includes Pell Grants, Direct Loans, Plus Loans, and other grants and scholarships. By doing so, Kaplan increases the ability of students to pursue their education while financing it through these grants and low cost loans. This strategy has worked tremendously well for Kaplan since the vast majority of revenues come from these financial aid options each quarter.
