Kaplan University is an online educational institution that provides over 125 associate, bachelor, and graduate degrees in a variety of programs. It is based on technology in that it offers its services via the Internet and web based applications. This approach appeals to segments of the population that are under-served by traditional educational institutions. Major strengths of Kaplan are that it has a strong presence in these markets and offers a great deal of assistance in obtaining financing for each student's educational goals. It has a weak campus model that is still being developed and is expected to increase steadily in the future. The online education market has a number of strong competitors, but Kaplan has consistently offered well priced programs that appeal to many students and thus has been very successful at expanding its market share and gaining credibility as an institution of higher learning.
Services.
Kaplan Inc is a subsidiary of The Washington Post Company. Its original mission was to provide test preparation services and products starting in 1938. Today, Kaplan is one of the largest diversified education companies with operations in more than 30 countries. Its services include providing over 125 associate, bachelor, and graduate degrees in a variety of programs, continuing education certificates and training, and educational opportunities both on and off campus. It is accredited by several national and regional accrediting agencies and serves over one million students per year.
Balanced Scorecard.
Financial.
i. Price programs competitively.
ii. Assist students in accessing the full range of financial aid options.
iii. Lower overhead by offering services online.
Customer.
i. Offer services to a wide range of customers from those seeking associate degrees to those seeking masters degrees.
ii. Offer the option to pursue an education either online or at a traditional brick and mortar institution.
