How to develop and keep a differential advantage in a highly competitive and dynamic .
market, while maintaining sales growth and above all profitability? With all products competing in markets, different techniques are used in helping the members at the corporate level and the functional level to make important resource allocation decisions. The main goal of all organizations is profit in which the firm must earn in order to survive. A differentiation strategy requires innovation and significant points of difference in product offerings, higher quality, technological advantage, and superior service in a relatively broad array of market segments such as Subway. Offering specialized products that differentiate Subway from competition allows for a price premium. By creating goods and services that cannot be offered anywhere else subway can offer different sandwiches that cannot be made anywhere else. Higher quality takes an extremely vital role in creating a differential advantage. Some consultants say that quality is the one solution that is required for all organizations in order to become more successful. The quality, time, and freshness of the sandwich increase the quality of the goods. Benchmarking can improve quality by discovering how others do something better than Subway so they can imitate or take-over the competition. Technology is one of the most significant changes companies will face in the future. By possessing the latest purchasing techniques such as debit cards and so on in the future Subway will be able to upgrade to recent trends easily. The services offered by the employees at Subway are intangible. Subway offers superior service by hiring friendly and reliable employees. Subway differentiation advantage allows customer employee interaction to make sure every sandwich is to the customer's satisfaction. Each one of these situations is liable to keep a differential advantage in a competitive market, while maintaining growth and stability.
