The advertisement campaigns for bariatric surgery done by Brandon Knowlden, showing high-calorie foods being equal to triggers for suicide, show how obesity has not just negative impacts on overweight people, but also can end up killing them. Rather than listing names of disease that comes from it, the advertisements focus on connecting obesity to the concept of committing suicide while stimulating the current social issue of obesity in United States. Viewers are induced to see obesity as an alternative and unintentional way of committing suicide. These extreme images of such concept make the viewers to realize the harmful and vital effects from obesity and the necessity of bariatric surgery for those who are having trouble self-managing their diet.
.
These advertisements include three photographs of people who fake committed suicide: a zoomed picture of a man who hung himself with a string of sausages, a woman died by overdosing on M&Ms;, and a man tied up with suicide bombs made with butter in his coat. Each picture has a phrase "OBESITY IS SUICIDE " at the very bottom and next to it there is a quote, "But it doesn't have to end this way. Find out how bariatric surgery can help " (BrandonKnowlden). Since bariatric surgery, also called weight-loss surgery, is a variety of procedures performed on overweight people, it is obvious that audiences of the advertisements are people who are overweight. According to the official cite for bariatric surgery, Bariatric surgery is, "A procedure that alters your digestive system in order to minimize the amount of food your body can process at a given time " (Drcarsonliu). Through bariatric surgery, weight loss is accomplished by reducing the size of stomach with an implanted medical device or removing a small portion of the stomach or by cutting and redirecting the attachment of the small intestines to a small stomach.
Rather concentrating on the person in the frame, all three of photographs are zoomed in and focused on the prominent elements which are, in this case, sausage, butter, and M&Ms; thus, the focal point, created by the specific concentration, magnifies the author's main idea that obesity is suicide.
ABSTRACT Background: The global increase in the incidence and prevalence of Type 2 Diabetes Mellitus (T2DM) has become a major concern of the public health. The growth of cases of T2DM has attained an epidemic number, and the epidemic is anticipated to maintain its rise. The global incidence of T2DM...
