1. British Airways - Competitive Analysis
We will criticize British Airways and the airline industry by making a comparison between the high-speed rail and the traditional air. ... There are two crucial factors that led to the increase in aviation prices: • Air Passenger Duty (APD) increase by 8%. ... As a result of the rising Middle East tension, British Airways increased its surcharge prices by 44% on journeys less than nine hours and by 33% for longer flights (Smith, 2012). ... British Airways tries to battle its rivals by attracting a particular segment of customers. ... (British Airways, 2010) Summing-up the results, Brit...
- Word Count: 813
- Approx Pages: 3
- Has Bibliography