1. Globalization, Honda and Hyundai
In this case, the most frequent change factor for both Honda and Hyundai is the idea of globalization. ... As another top automotive company in the global market, Honda's mission is to maintain a global viewpoint by supplying products of the highest quality at a reasonable price for worldwide customer satisfaction" (Honda 2014). ... Honda pursues the diversification strategy to help them stay competitive in the global market. This strategy allows Honda to keep track the efficiency during development and manufacturing. ... Honda also takes on the entry mode strategy, which allowed the...
- Word Count: 2556
- Approx Pages: 10
- Has Bibliography
- Grade Level: Undergraduate