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Marketing Strategy and E-Commerce

            The Internet has lead to the birth and evolution of electronic commerce or E-commerce. E-commerce has now become a key component of many organizations in the daily running of their business. E-commerce challenges traditional organizational practices, and it opens up a vast array of issues that the organizations must address. By focusing on the varying levels of an organization, it soon becomes apparent what effect E-commerce can have. An understanding of the implication E-commerce has on such organizational divisions can help businesses gain understanding hence plan for its inevitable continuing evolution. .
             In terms of marketing, the modern organization must be critically aware of the development of E-commerce and the implications it entails. In assessing the implications of E-commerce in terms of marketing, it is important to understand its impact with respect to the marketing strategy formula. As the Internet and in turn E-commerce has developed, and continues to evolve and grow, it is vital that any organization, in any particular industry, must base its strategic planning around such a rapidly growing medium. The growth of the Internet is an environmental influence that must be embraced and understood so to successfully plan for future marketing implementation. As most of the issues that arise in terms of E-commerce represent organizations entering the environment, it seems natural to base discussion around this. Therefore, the bulk of the literature review relates existing organizations entering into the E-commerce market environment. In successfully identifying the relationship between E-commerce and strategy, the issues are categorized as follows: .
             Strategic analysis - Understanding the environment.
             Identifying the strategic options - Strategic Advantages/Disadvantages.
             Advertising - Electronic cost cutting/publishing/process Corporate level, Business level, and Marketing level.


Essays Related to Marketing Strategy and E-Commerce

1. E commerce vrs e buisness

Indirectly, one would think that Ecommerce and Ebusiness are similar in definition. ... These processes are the actions that are referred to as eCommerce. ... When a business is turned into an eBusiness it integrates sales, marketing, accounting, manufacturing, and operations with web site activities. An e- business strategy will focus on enhancing the supply chain of a business, which is the chain of activities from procuring raw materials, manufacturing the product to finally distributing it. ... In exchange, OfficeDepot.com, which is one of HP's largest retailers, sent key marketing an...

  • Word Count: 1146
  • Approx Pages: 5
  • Has Bibliography
  • Grade Level: Undergraduate

2. Ecommerce Companies And Stock

ecommerce companies and stock valuations eCommerce Companies and Stock Valuations 1. Introduction A hot topic in today's business culture is eCommerce. Experts argue about whether eCommerce will change business, whether or not it is a fad, and what viable strategies there are in a business world that is changing at the speed of idea generation. ... Discussion of the eCommerce business models When discussing eCommerce, it is good to have a frame of reference. ... B2B eCommerce is roughly five times more prevalent than B2C eCommerce . ...

  • Word Count: 2785
  • Approx Pages: 11
  • Has Bibliography
  • Grade Level: Undergraduate

3. Market Strategy

Market Strategy: Oasis Computers Inc. has scheduled to announce its new and innovative tennis software/personal computer, which tracks the player's records from the cradle to the grave. ... This strategy will promote a higher percentage of members/visitors to buy directly from us. ... Ecommerce: The eCommerce component of our software consists of a proshop, product reviews, an interactive shopping mall, integrated searches and special services throughout the site. ... Very few have an eCommerce component and even fewer have the ability to provide application services. Oasis&#...

  • Word Count: 2719
  • Approx Pages: 11

4. Compters Today

Building intranets using common web technologies can also dovetail nicely into an organization's external marketing and e-commerce strategies. ... With the inception of E-commerce, or electronic commerce, which is; The buying and selling, marketing and servicing, and delivery and payment of products, services, and information over the Internet, intranets, extranets, and other networks, between and an internetworked enterprise and its prospects, customers, suppliers, and other business partners. ... It has created opportunities for ecommerce lawyers, ecommerce consultants, and ecommer...

  • Word Count: 969
  • Approx Pages: 4
  • Has Bibliography
  • Grade Level: Undergraduate

5. Ariba Technologies

According to Bob Kagle of Benchmark Capital, "Ariba is guided by three strong principles: deep understanding of a well-defined customer; systematic pursuit of a large market; and a defensible product strategy. ... Ariba's strategy has been to deliver the highest quality eCommerce solution providing the greatest and fastest return on investment to buyers, suppliers, value-added service providers, and partners. By diligently following this strategy, Ariba has attracted the largest single community for conducting business-to-business commerce on the Internet and has developed the most compre...

  • Word Count: 4155
  • Approx Pages: 17
  • Has Bibliography
  • Grade Level: High School

6. Ebay Inc. Situation Analysis

They also have strong financial resources and the same technology and have ability to do the same marketing strategy as eBay do. ... It shows that eBay and its competitor are in the growth stage of ecommerce product. Cost structure of the industry Compare with other industry, ecommerce have potential to reduce operating cost and overhead cost.. ... It assumes that the marketing and sales expense spent about 50% of gross profit, with the value from $40 million to $60 Million a year. It can be referred that eBay have enough financial resources for its chosen effective marketing pro...

  • Word Count: 3332
  • Approx Pages: 13

7. E-Commerce Security

Introduction Electronic Commerce generally phrased as "e-commerce" or "eCommerce" and defined as buying and selling goods and services online. ... According to Eamonn O'Raghallaigh, "Privacy now forms an integral part of any e-commerce strategy and investment in privacy protection has been shown to increase consumers spend, trustworthiness and loyalty." Author emphasis on the privacy and security concerns as it is the basic aspect of ecommerce. ... Author also emphasized that there are three main essential part of ecommerce that is privacy, integrity and au...

  • Word Count: 2042
  • Approx Pages: 8
  • Has Bibliography

8. Management Information system for product differentiation

Satyam is India's premier network and ecommerce company. ... Marketing starts and ends with the consumer - that's where the utmost importance of knowing the consumer lies. ... Strategies which worked well with other stores bombed at Sears. ... It further consolidated information on 90 mn households to provide specifically targeted database marketing. ... This is used to target specific advertising and promotion, for example Amazon.com may come with a "special- low discount scheme for a new marketing book for a regular buyer of books of that category. ...

  • Word Count: 1692
  • Approx Pages: 7
  • Has Bibliography
  • Grade Level: Undergraduate

9. Strategic Analysis

Cannondale is based on a vertical integration business strategy, whereas most of its competitors utilize market development and segmentation strategies to increase market share or specialization and single-channel distribution. Cannondale's management is supportive and responsive to any changes in their policies, procedures, and strategies. ... Using the Product Market Matrix Cannondale's strategy has historically focused on product development. ... Marketing Cannondale is distinguishing itself as the leading high-performance bicycle brand in the specialty bicycle retail chain,...

  • Word Count: 3584
  • Approx Pages: 14
  • Grade Level: Undergraduate

10. Management and Forecasting

At the World Expo last month there were several presentations and panel discussions on manufacturing organization and strategy. ... In the strategy model we discussed in the last issue the customer was our focus point. ... The pace of forecasting technology innovation, and the economies this innovation affords, particularly with collaborative planning and mining the possibilities of the eCommerce. ... The sales and marketing management personnel must take ownership of the forecasting. ... Typically in the U.S. the sales and marketing group is responsible for revenue projection. ...

  • Word Count: 2750
  • Approx Pages: 11
  • Has Bibliography
  • Grade Level: Undergraduate

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