When you turn on your television all you see are news about death, fire, ongoing car chase, child molestations, drugs and alcohol. It was 1977 when the famous rock star Elvis Presley died of drug overdose. The new brought shock to everyone, and only one emotion brought tears to everyone. .
According to Bernstein, Elvis is the greatest culture force in the twentieth century because he was a revolutionary. He changes the music languages and clothing. Elvis Presley occupies a big space in the daily lives of many Americans. For some, the space that his image occupies is not especially broad or deep, but for others he has sweeping significances in terms of personal, social, and even national identity. The multifaceted image of Elvis described as being a rockabilly rebel, teen angel, army private, family man, Las Vegas superstar, and a drug addict dead icon was solid but unstable.
Seeing and saying that Elvis is everywhere, and that Elvis is iconic, or a saint, and that society have constructed what may amount to a quasi-religion is fairly obvious. A more profound issue remains how and why certain popular culture figures become American icons. The images of Elvis reflected the societies origin in terms of the audience, the appeal, and the authority. .
According to Eric Lott, the American popular culture has always been unstable with a site of conflicting interests, appropriations, and impersonations. Elvis images has been continually re-negotiated and re-made. Other songwriters view the Presley demise with the context of broken dreams. The music business examines three of our prevalent enduring cultural icons - James Dean, Elvis Presley, and Marilyn Monroe on how they staked their lives in the system. His prayerful plea places some blame on those worked behind the scene.
Elvis's music symbolized the coming together of black and white culture into the mainstream. Country blended with black blues was a strain that some would come to call rock-a-billy.
