Some firms are more profitable than others, regardless of whether the average profitability of the industry is high or low. The superior performers conceivably possess something special and hard to imitate that allows them to outperform their rivals. These unique skills and assets are referred to as sources of competitive advantage (Bharadwaj, Varadarajan & Fahy, 1993). .
In the mid-1990s, a new theory of competition, labelled "resource- advantage theory of competition," was proposed in the marketing literature (Hunt & Arnett. 2003). The new theory claims to offer a better explanation and predict key micro and macro marketing phenomena and therefore claim to replace the Neoclassical Theory of Perfect Competition (Deligonul & Cavusgil, 1997). However, Deligonul and Cavusgil (1997) argues that any successful challenger to any theory must come from a new paradigm, but both the neoclassical perfect competition and R-A theory come from the same paradigm, therefore, the replacement thesis is unconvincing. .
This paper seeks to examine the body of literature on comparative advantage theory of competition (also known as the resource-advantage theory of competition) and sustained competitive advantage in order to examine the extent to which scholars have attempted to update the extant theories of competition. I am reviewing 15 pieces on Competitive Advantage Theory from the period 1991 to 2003.
This review is organised as follows. Firstly, substantive issues to be explored, in this section, key arguments are introduced and discussed briefly. Secondly, in the annotated review of research literature section, reviews of past research on the theories of competition will be presented. In the next section, the summary of patterns, attempts will be made to identify and describe any patterns in the table. Lastly, in the discussion and conclusion section, a summary of the overall pattern of results and main points will be mentioned, also where the potentials are for future research.
Annotated Bibliography Dreyer, Regina A. "What You Need to Know About Owning Your Own Business." Career Directions for Dental Hygienists. Newark: Career Directions Press, 1985. The chapter gives the reader background information and recounts personal experiences related to independent practic...
Marketing - "A Source of Sources" The area of study that I chose for this paper is Marketing. ... Duffus, a marketing professor at Florida Gulf Coast University, and Dr. ... "Marketing Bulletin" is another periodical that provides a forum for ideas and information related to the practice and research of marketing. ... Some other helpful marketing sources would be the "American Marketing Association" (AMA), one of the largest professional marketing associations. ... AMA's marketing journals provide access to the newest developments in marketing. ...
It is a form of non-shop' shopping and is sometimes referred to as precision marketing' or one-to-one' marketing. ... Direct marketing is not just concerned with marketing communications. ... Direct marketing comes in a variety of forms. ... Direct marketing originated in the early 1900s and the Direct Marketing Association (DMA) was established in the USA in 1917. ... Traditional direct mail and telephone marketing techniques are widely employed by a range of direct marketing companies. ...
It is a form of non-shop' shopping and is sometimes referred to as precision marketing' or one-to-one' marketing. ... Direct marketing is not just concerned with marketing communications. ... Direct marketing comes in a variety of forms. ... Direct marketing originated in the early 1900s and the Direct Marketing Association (DMA) was established in the USA in 1917. ... Traditional direct mail and telephone marketing techniques are widely employed by a range of direct marketing companies. ...
It is a form of non-shop' shopping and is sometimes referred to as precision marketing' or one-to-one' marketing. ... Direct marketing is not just concerned with marketing communications. ... Direct marketing comes in a variety of forms. ... Direct marketing originated in the early 1900s and the Direct Marketing Association (DMA) was established in the USA in 1917. ... Traditional direct mail and telephone marketing techniques are widely employed by a range of direct marketing companies. ...
It is a form of non-shop' shopping and is sometimes referred to as precision marketing' or one-to-one' marketing. ... Direct marketing is not just concerned with marketing communications. ... Direct marketing comes in a variety of forms. ... Direct marketing originated in the early 1900s and the Direct Marketing Association (DMA) was established in the USA in 1917. ... Traditional direct mail and telephone marketing techniques are widely employed by a range of direct marketing companies. ...
It is a form of non-shop' shopping and is sometimes referred to as precision marketing' or one-to-one' marketing. ... Direct marketing is not just concerned with marketing communications. ... Direct marketing comes in a variety of forms. ... Direct marketing originated in the early 1900s and the Direct Marketing Association (DMA) was established in the USA in 1917. ... Traditional direct mail and telephone marketing techniques are widely employed by a range of direct marketing companies. ...
It is a form of non-shop' shopping and is sometimes referred to as precision marketing' or one-to-one' marketing. ... Direct marketing is not just concerned with marketing communications. ... Direct marketing comes in a variety of forms. ... Direct marketing originated in the early 1900s and the Direct Marketing Association (DMA) was established in the USA in 1917. ... Traditional direct mail and telephone marketing techniques are widely employed by a range of direct marketing companies. ...
It is a form of non-shop' shopping and is sometimes referred to as precision marketing' or one-to-one' marketing. ... Direct marketing is not just concerned with marketing communications. ... Direct marketing comes in a variety of forms. ... Direct marketing originated in the early 1900s and the Direct Marketing Association (DMA) was established in the USA in 1917. ... Traditional direct mail and telephone marketing techniques are widely employed by a range of direct marketing companies. ...
