Beauty is defined by the qualities in a person or thing that give pleasure to the senses or pleasurably exalt the mind or spirit. The second definition is a beautiful person or thing, especially a beautiful woman. (Webster 1992: 396).
The myth in the second sense carries out many problems for human beings, especially woman, since "beauty" is the field, or an element that involve mainly around them. In other words, if one is considered beautiful, the beauty works as empowerment, acceptance, respect, humanization, and relaxation. The quotation marks around beauty explain this myth. The notion of beauty is unstable, that is, no one really can define what beauty is. Also it is different because the beauty is in the eye of a culture. However, it is argued that mass media is providing an idealized standard of human appearance for the popular culture that is impossible for most of humans to attain and then sell products and services to help correct, minimize, or disguise the inevitable shortcomings from this airbrushed image of perfection. Although increasingly aimed at men as well, the primary target of this on-going campaign of creative dissatisfaction has traditionally female. It is after all, women who have been more conditioned from early childhood to equate their destinies with their looks.
Naomi Wolff, the main thinker of beauty myth states that "the wishful notion that with enough time, money, effort, and will power, any woman can and should attempt to look like an extremely tall, young, slender-yet-bosomy, Nordic blonde model of a certain facial bone structure more or less summarizes the prevailing beauty myth.".
The beauty myth is brainwashing, a warped and destructive notion in a universe of such amazing diversity. Either every human being is perfect, or no one is, because no two of us on the planet are exactly alike, including identical twins. Each of us is a marvelous minority of one.
