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Chef


            
             The video that we saw was the story of a man by the name of David Sockage came into the U. in 1948, with dreams of starting a restaurant. David dreams of starting a restaurant came about in 1981, while working as a cook in one of the trendiest restaurant in San Francisco, when he finally decided to go for his dreams at the age of 49.
             He and three partners from his country club invested 1 million dollars into a restaurant. The restaurant business is a risky business and involves lots of risk and losses on both ends. The name that David came up with was called Garo's. The look of the restaurant David wanted the look of the turn of the century San Francisco, hand detailed design down to the Oakwood bar. The restaurant business is a risky business that involves risk taking and losses. The restaurant businesses varies from fast food, where the food is cheap and on the go, to sheik expensive restaurant, where the volume is less but the food will put dents in your wallet. The first couple of months can be hell as they say in the business, profits wont show until 1or 2 years later in the process. America's view on small businesses is 1 person, 1 good idea, and hard work. Two weeks to opening, David gets every little detail done, visits by product venders for unambiguous purveyor from wine wholesaler to seafood wholesalers. For the pre-opening David stages a three event promotion, one for the press, free cocktails, and the other two are for the public to get interest in coming to the restaurant. Overall David loves the energy and the competitiveness of the business. And today Garo's still is open for business.
             I am a business major, and I plan to own my own business someday. That business that I propose is an entertainment marketing company, that's deals with movies, music, and the realm of sports. This company will handle all marketing and promotions of all major recording artist, handle there endorsement deals with Major Corporation's i.


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