One must not be fooled by fallacies and flawed logic in commercial advertising. In the print advertisement, "Introducing a New Personali-tea," for Snapple Tea, Snapple displays many of these fallacies and flawed logic. From a first glance or first look, Snapple dresses the bottles in cultural diverse attire, representing an Appeal to Popularity. As one looks closer at the print on this ad, Snapple writes, "Introducing a New Personali-tea. " This kind of cute phrasing constitutes an Appeal to the New. Snapple continues, "The Wonder from Down Under! " This quote signifies a fallacy of ambiguity. These are just some of the fallacies and flawed logic used in this Snapple advertisement. .
An Appeal to Popularity, in Latin, argumentum ad populum, is also known as Appealing to the Gallery or Appealing to the People. One commits this fallacy when one attempts to win acceptance of an assertion by appealing to a large group of people. This form of fallacy is often characterized by emotive language. The basic idea is that a claim is accepted as being true simply because most people are favorably inclined towards the claim. More formally, the fact that most people have favorable emotions associated with the claim is substituted in place of actual evidence for the claim. A person or company falls prey to this fallacy if he accepts a claim as being true simply because most other people approve of the claim. Snapple used these assumed cultural diverse attire to represent the populous and popular dress for several cultures. They used this cute idea to advertise as being the popular thing associated with the popular dress.
"Introducing a New Personali-tea," blatantly constitutes an Appeal to the New. Other names for this fallacy are an Appeal to Novelty, Argumentum Ad Novitatem, in Latin, and the Newer is Better fallacy. The idea behind this misleading notion occurs when it assumed that something is better or more correct simply because it is new.
