Because of the development of Internet, the traditional Visual Identity System extends to a new field, the value of using Visual Identity System on Internet will be discussed at last. .
1. Barnard, M. (1998) Art, Design and Visual Culture. London: Macmillan Press Ltd .
2. Walker, J. A. (1997) Visual culture: an introduction .
1.The history of Visual Identity System and Corporate Identity System.
1.1 The birth of Corporation Identity System and Visual Identity System.
Before Corporate Identity design first arose in 1950's, we can only speak about brands design. A brand offered constant quality, equal packaging, uniform price, and the respective service. However, the brand value was limited to those technical and standard parameters, without any greater emotional added value. Brand communication was just in the beginning due to low level of mass communication media, and the most effective communication channel had been personal recommendations by satisfied customers.3 .
After the Second World War, the situation changed, product design became much more important than before. Design along with brand promotion became the most expressive means of building something later called Corporate Identity. .
In 1970's, an integral concept of Corporate Identity was created by Walter P. Margulies3 which consisted of corporate design, corporate behaviour and corporate communication. 3 This concept was in fact the birth of Corporate Identity in its modern form. .
3. Matej Jaššo History and Formation of the CI Phenomenon .
[03 September 2003].
1.2 The development of Corporation Identity System and Visual Identity System.
Although systematic work in the field of CI has been done only in the last few decades, its development was preceded by numerous dynamic changes. The process of the Corporate Identity System development fell into three successful phases:.
