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Social


            Interacting with different cultures on a day to day basis is such a normal event that very few really know how many different cultural rituals and traditions are active in today's society. Many people naively assume that people from different cultures accept and perceive things the same way as they do, when in actual fact westernised 'rituals' such as shaking hands is not considered polite in countries such as Japan. Intercultural skills are skills needed for the effective intercultural communication. Intercultural communication occurs when one culture interacts with another culture and is forced to contend with it. It can be defined as a representative, interpretive process in which people from different cultures share a common means. Intercultural communication can be linked to the concepts of authority; different cultures vary in the way they handle relationships between those with authority and those without. Power and how power is interpreted and disputed within different cultures. Gender in the sense of viewing the status and role that the male and female sexes play. Technology and how it has linked cultures in a way never thought possible and enabled us to understand rather than stereotype.
             The concept of power differs greatly from culture to culture. In japan the less superior and thus less powerful person must bow lower than that of the superior person with the higher power. In all cultures there is a concept of power distance. This can be defined as the extent to which the less powerful members of institutions and organisations accept that power is distributed unequally. Cultures with low power distance have a low tolerance of authority and strive for equality. Where's countries such as Afghanistan are the complete opposite. Good intercultural skills such as suspending judgement of another cultures way of life and trying to empathise are needed when the power distance differs between cultures.


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