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Starbucks Coffee company

Though Starbucks is still in the early stages of its growth it has a strong hold in the global marketplace being recently ranked number one in Tokyo for restaurants by a survey conducted by Nikkei Restaurant, a highly respected food service industry publication in Japan. The survey cited them as number for customer service, store design, and cleanliness and said that the company has established a firm brand image among customers. Starbucks also reaches the global marketplace by a very extensive web site where you can place orders to have Starbucks coffee delivered to your door anywhere in the world. The company also makes strides to achieve a strong ethical reputation by founding the Starbucks Foundation, extensive programs for community giving and environmental activities. The foundation as well supports "Green Teams" in efforts to design more environmentally friendly products. .
             Even thought Starbucks has traditionally spent very little on advertising, their products are still sell because of its high quality. By having a superior product, advertising cannot be a priority. On the other side, Starbucks focuses heavily on customer service and personal selling. They provide a excellent customer service. They usually follow the phrase "the customer is always right." and this is the key for success in business. Personal selling is in line with customer service. Employees are trained to understand the different types of coffee and assist consumers in any way needed. Starbucks" retailing mix supports its strategy by offering a best quality product. They focus on the elements in the retail mix to direct on the wants, needs, demands on the target market.
             Starbucks corporate level strategy has been their ability to form strategic alliances. Alliances with Colombian farmers have been helpful to promote their product uniqueness as well as a good relationship with their suppliers.


Essays Related to Starbucks Coffee company

1. Comparing Starbucks with Coffee Bean

The two main rivals, Starbucks and Coffee Bean, may cause many dilemmas between which coffee to drink. Some think Starbucks is better, but some prefer Coffee Bean. ... The Starbucks company has a way of showing us its a successful company by it's logo, which refers to reliable, intelligent and success. The personality that Starbucks has is very outdoorsy and tough because the company is more concerned about the environmental responsibilities of the company. ... The personality of that company just shows that they are very classical and indoors. ...

  • Word Count: 667
  • Approx Pages: 3
  • Grade Level: High School

2. Starbuck

Company Background & Brand Description Starbucks began in 1971 when three teachers "Jerry Baldwin, Zev Siegel, and Gordon Bowker "opened a store called Starbucks Coffee, Tea, and Spice in a tourist area, called Pikes Place Market, in Seattle. ... Schultz met with Jerry Baldwin and Gordon Bowker, whose offices overlooked the company's coffee-roasting operation. ... Top-quality, fresh-roasted, whole-bean coffee was the company's differentiating feature and a core value. ... By 1987 Howard Schultz, who was at that time a Starbucks employee, acquired the company. ... In 1997...

  • Word Count: 4878
  • Approx Pages: 20

3. Starbucks Company

This company is a very recognized coffee place from the United States. ... Starbucks company is a widely known chain of coffee places around the United States. ... Starbucks not only sales coffee, but it also sells amazing deserts and items for drinking coffee such as Starbucks mugs. Nowadays, Starbucks still provides coffee beans to important companies such as supermarket chains. ... The Starbucks company has become a worldwide company. ...

  • Word Count: 1335
  • Approx Pages: 5

4. Starbucks

• Starbucks Coffee Company is an Equal Employment Opportunity employer. ... In 1982 a young marketing manager, named Howard Schultz, noticed that a small company in Seattle called Starbucks was buying a lot of special drip coffee makers. ... By 1990 the company was profitable. ... Sales, in fact, have grown 20%-a-year since the company went public; and, in 2001 the company opened more outlets than McDonald's. ... In 1995, Starbucks entered into negotiations with United Airlines to have Starbucks coffee served on all United flights. ...

  • Word Count: 1769
  • Approx Pages: 7
  • Has Bibliography
  • Grade Level: High School

5. Starbucks Company Analysis

After Howard Schultz joined Starbucks in 1982, he developed his vision and made Starbucks the global company that it is today. ... With 20,891 coffee houses in 62 countries worldwide Starbucks is the number one coffee house chain in the world. ... Over the years Starbucks has acquired brands Tazo Tea, Seattle Coffee Company, Ethos Water, Coffee Equipment Company, Tevana, Evolution Fresh and La Boulange. ... Starbucks acquired the Seattle Coffee Company, including Seattle's Best Coffee and Torrefazione Italia coffee, and Ethos Water. ... In 2008 Chairman Howard Schultz returned as CEO and ...

  • Word Count: 4526
  • Approx Pages: 18
  • Has Bibliography
  • Grade Level: Undergraduate

6. Starbucks

Introduction of the company Wake up and smell the coffee -- Starbucks is everywhere. ... Schultz in turn opened his own coffee bar in 1986 based on Italian coffee cafes, selling brewed Starbucks coffee. ... He changed the name of his coffee bars from Il Giornale to Starbucks. ... By 1991, Starbucks" sales increased by 84% and the company was out of debt. ... Starbucks also endures competition not only on domestic soil but also foreign especially from Japanese industries, which are prominent in Japan: Doutor Coffee Company and the Pronto Corporation. ...

  • Word Count: 543
  • Approx Pages: 2
  • Grade Level: Undergraduate

7. starbucks

StarBucks Starbucks Coffee Co. ... Monica Lucio Starbucks Coffee Co. changed the concept consumers had about drinking coffee. ... As mentioned above, to keep the growing pace, the company is considering expanding to international markets, especially Japan and APAC countries. ... Recognizing this, Starbucks has turned its attention to foreign markets for continued growth, especially the Asia-Pacific Region. ... INDUSTRY ANALYSIS - The gourmet coffee industry has exploded, with a grow rate of 30% per year for the past 3 years, as coffee bars, shops and houses have turned coffee into a tren...

  • Word Count: 439
  • Approx Pages: 2
  • Grade Level: Undergraduate

8. starbuck coffee

EXECUTIVE SUMMARY Starbucks Coffee Company is North America's leading roaster and retailer of specialty coffees. ... The Company's objective is to establish Starbucks as the most recognized and respected brand of coffee in the world. ... ("The Coffee Connection"), Starbucks New Venture Company ("Starbucks New Venture"), Starbucks Coffee International, Inc. ("SBI"), and Starbucks Holding Company. ... Starbucks Coffee Company is North America's leading roaster and retailer of specialty coffees. ...

  • Word Count: 8060
  • Approx Pages: 32
  • Grade Level: High School

9. Analysis of Coffee Company Second Cup

Second Cup's major competitor is Starbucks, which follows a similar business model. ... Both the industry profile of the coffee retailer and the Second Cup company profile have been conscientiously analyzed. ... The three main companies in the specialty coffee business in Canada are Starbucks, Timothy's and Second Cup who have about 1050,100 and 360 shops.6 1.2 Values Some of the biggest specialty coffee industry participants in Canada are Starbucks and Second Cup. ... Originating in a shopping mall kiosk, the company only sold whole bean coffee. ... At the end of the year 2006, ...

  • Word Count: 3351
  • Approx Pages: 13
  • Has Bibliography

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