The Slim-Fast ad, printed in the April 30, 2000, Boston Sunday Globe advertising supplement, uses a former celebrity model, Lauren Hutton, as the spokeswoman for the product. The Slim-Fast ad tries to attract a female's attention. Females care more about their weight than men do. Thus, middle class females are the main target for the ad and the age level for the product ranger from thirty-five to sixty-five because the model Lauren Hutton is fifty-six, and it is very difficult to have a thin body at her age. Women usually get fat when they get married or old. Therefore, the ad shows that a 56-year-old woman can have a healthy and thin body because she uses the Slim-Fast product. Thus, the ad is for housewives mostly, but because Hutton's empty wedding ring finger is clearly miss able, is a super lure for young women or single mothers too also. When overweight women customers see the words in the ad, "As soon as I started the Slim-Fast plan, I began losing weight," they will buy the product because they really see that Lauren Hutton is thin at age 56. .
Eighty percent of advertisers believe that customers do not like to read a lot when they see ads. Thus, many words do not appear in the Slim-Fast ad. "Slim-Fast" are the most important words because they give the readers the idea of losing weight quickly, and also the words are the product's name. Thus, the advertising team uses thick size letters for the two words "Slim-Fast" as a headline to try to catch the reader's attention first. The second most important aspect of the ad is the model Lauren Hutton. Lauren Hutton's picture is almost half of the page of the ad. She is in the kitchen, smiling and wearing a purple apron. She looks very happy cooking stir-fry vegetable because she uses Slim-Fast. Some of the sentences in the ad state, "By the time three weeks had passed Id lost seven pounds, a few weeks later I was down twelve pounds.
