1. Waiting for the Ball to Drop
Perhaps one of the better known examples are Wendy's "Where's the beef? ... While Wendy's founder Dave Thomas died a wealthy man last week, he also left Generation X with a phrase guaranteed to garner an emotional response. ... Hence, Wendy's succeeded in getting an immediate and overwhelmingly positive response to their unique and entertaining ad. However, what is especially unique about the Wendy's ad is that it worked by invoking positive emotions. ... Unlike ads portraying the effects of drunk driving (in which home videos of families killed are often depicted)...
- Word Count: 1773
- Approx Pages: 7
- Grade Level: Undergraduate