This excellent article delves into the nature of how advertising affects the brands that children specifically request from Santa himself. A sample of 344 letters to Santa Claus were collected from a post office of a major city in the Southwestern United States, and they were coded to scaled to access the different patterns of requests (Otnes, Young, Kyungseung 185). The results of the study revealed several interesting trends in children's requests. Children appeared to be "highly cognizant of the concept of brand names" (Otnes, Young, Kyungseung 186). What could be the cause of children's familiarity with brand names and ability to differentiate between product lines? .
Otnes, Young and Kyungseung suspect that the heavy media presence during the holidays could be a contributing, or perhaps primary factor. "During the Christmas shopping season, children are bombarded with advertisements for toys and games. Given the popularity of certain brands in children's letters to Santa Claus, a logical question to ask is, "Are these brands also heavily advertised?". Advertising expenditures for these brands in 1990-- the same year in which the letters to Santa Claus were obtained-- indicates that they are. $61.5 million was spent advertising these brands in the fourth quarter alone. Furthermore, almost 100 percent of these total advertising expenditures were placed on television. While commercials are not the only source of information for young children, it is clear that retailers hope television advertising teaches children brand names, and that children subsequently apply this knowledge in their gift requests to Santa (but more importantly, to parents)" (Otnes, Young, Kyungseung 189-190). Indeed, I have seen many young girls sorely disappointed when presented with a new doll that is not a Mattel Barbie. It may look just like the real thing, but if it doesn't come in that special pink box.
What is Love? Love is affection. Love is sacrifice. Love is compromise. Love is faith. Love is believable and unbelievable. Love is destiny. Love is strength. Love is trust. Love is a desire with lust. Love is the world. Yeah, exactly what is love? Love is all about showing...
One might ask, "How is love expressed? Are there certain categories in which love falls? How do different people react to love?" Love is expressed through a variety of mediums. ... If everyone understood their love language, people would learn how to better love others. ...
Throughout history Love has been a topic of conversation. Plato's Symposium provides us with many different views and theories about Love. ... After describing history of Love, he proposes that each person is half of a complete love relationship, a whole. ... It is perfectly accepted having males seek Love with females; if no Love is found having males interacting with the females, so that by the mutual embraces of man and woman they might breed, and the race might continue. Or, equally so, if a man came to a man to seek Love; if Love is not found they might be satisfied and go about th...
Love is the desire for the soul. ... Confused from what love really is, they immediately attract on each other. ... Lastly, they liked the idea of love itself, rather than loving the person. ... Lastly, Romeo and Juliet loved the idea of "being in love"" instead of truly loving the actual person. ... It is clear that the type of "love"" that Romeo and Juliet are experiencing is nothing but lust and an illusion of what appears to be love. ...
"Sex without Love" by Sharon Olds, expresses her emotions against loveless sex as a hurtful and cold act. ... Sex with love leads to babys that are wanted. On the other hand sex without love can lead to unwanted babies that get given away. ... The figurative meaning of cardio could be love because the heart is a symbol of love. ... When referring to Sex Without Love, the topic of religion can be brought into the discussion. ...
Since many people fall into and out of love it is difficult to define what love actually is. ... He compares young people to being apprentices of love. ... I believe in most of what Rilke has to say about love. ... Rilke says that we need to learn how to love. ... How does one learn love without mistaking false love as truth? ...
Throughout this essay, I will be focusing on how love is presented through in Shakespeare's: Romeo and Juliet and how love is presented through a series of sonnets (18, 130 and 134). ... Throughout the play there is a constant theme of love and fate. ... 'Alas that love, whose view is muffled still. ... This also shows how ' first love' isn't always 'true love'. We can compare this type of love to that in Sonnet 130. ...
It is not love that affirms the bond of man's unity, but it is man's unity and his bonding which integrate love into man. ... Because of love, some of mankind's greatest histories have been recognized as infamous, but also some of mankind's greatest histories have also been recognized, all of them influenced by Love. Was it not the power of love which allowed the Israelites to unify against the Egyptians? Was it not the power of love which brought forth Helen from Sparta and the destruction of Troy? Was it not the power of love which made Buddha an enlightened sage? ...
This is a location of Love Canal. ... So what is the lesson of Love Canal? ... The Love Canal neighborhood is in the southeast section of the La Salle area of Niagara Falls, New York. ... Unusually heavy rain and snowfalls in 1975 and 1976 provided high ground-water levels in the Love Canal area. ... In 1978, the Department of Health learned that Love Canal chemicals had surfaced at the site. ...
