58). Messages are rarely read in the way by everybody who perceives them.
Often magazines such as this adopt their own identifying slogan which appears on the spine of every edition. For example, Marie Claire magazine carries the slogan "for women of the world" and the magazine Cleo has adopted the slogan "she's smart, she's sexy, she's cleo". These slogans themselves are also signs and connote values and qualities such as youth, confidence, sociability etc. In contradiction with this, however, Vogue has not assumed such a slogan. The reason for this may simply be that the name of the magazine is considered significant enough. In the dictionary alone the word "vogue" is defined as meaning; fashion, style, the latest rage, fashionableness and popularity, to name just a few. In a case where the title of the magazine alone carries such positive connotations the possibility that an additional slogan is found unnecessary is not surprising. It is through the use of titles such as Vogue and any accompanying slogans that further notions of feminine identity are projected. It is important to remember that "the function of women's magazines is to provide readers with a sense of community, comfort and pride in this mythic feminine identity"(Bignell 1997, p. 61).
This double page advert for Louis Vuitton denotatively shows a blonde woman very smartly and immaculately dressed, carrying luggage, appearing to be boarding a train at a deserted train station, in a mountainous background setting. The woman covers most of the right page, which also features the brand name "Louis Vuitton", whereas the left page shows the rest of the train station platform. Also on the left hand page shows textual description of the products in the advert, being "ready-to-wear shoes and leather goods". Also written is the text "sold exclusively in Louis Vuitton stores" followed by a telephone number and website address (www.
