1. Citibank
Although the foremost important question is should Citibank launch the card product in the Asia Pacific Rim and in what particular countries? ... Citibank's added value services in these countries already include the innovative NRI program; this program helped Citibank develop relations with the Indian government by helping its Central Bank procure foreign currencies. We believe that we at Citibank must move forward using two approaches within these launches. ... This must be kept in mind in the Asia Pacific Rim markets, as credit cards are status symbols. ... The initial investment and i...
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