Contractor discounts.
Quick service - no hassle shopping for anything else just doors.
Attend trade shows.
Extremely knowledgeable staff.
Create sound business relationships with contractor.
Prices.
.
Margin's are roughly 30% higher on retail sales.
Offer financing, or contractor accounts on purchases.
Volume discounts (10+ doors).
Guarantees and warranties on purchases.
Hassle-free return - for in-store credit.
Offer's incredible service for no additional mark-up on prices .
Competition.
Fifteen local competitors.
Competition consists of both large-format stores (Home Depot & Lansing) and other specialty stores.
Large stores offer low-end for less and have little expert salesmen.
Due to sluggish economy, Gerry is also competing for all disposable income dollars consumer's have.
New homes - why renovate and add doors?.
SWOT Analysis.
From the macro-environmental scan and analysis of Gerry's current business operations that were presented in the previous section, it is possible to determine specific positive and negative issues that will affect Toronto Door & Trim. These issues are presented in four sections. The strength and weakness deal with the positive (strengths), and negative (weaknesses), factors that are internally affecting Gerry Business. The uncontrollable factors are presented in the opportunity and threat sections, again negative and positive issues.
Strengths.
Gerry is an expert. Holds ten years experience in building materials sales, and has run successful business in Scarborough dealing with the same products.
Location of business - Markham is expected to expand rapidly within the next ten to fifteen years. Also Markham has a lot of old houses.
Saves money by pre-hanging doors on site.
Can hold lots of inventory to meet demand, and can purchase in volume lowering costs.
