Door and Trim Marketing Plan

            
             This is the initial step in creating a marketing plan for businesses. Analyzing the door and trim market that Gerry is trying to enter in Markham will enable the marketers to understand the entire market. The analysis is conducted in by examining the following topics; possible target markets, product options, business locations (the place factor in marketing terms), promotions, pricing strategies, and competition in the door and trim market place. By fully understanding these sections Gerry will be able to determine a definite business direction for the future.
             Target Markets.
              Retail consumer's, such as do it yourselfer's (DIYer's).
              Renovations specialists.
              General contractors - small scale to mid level.
              Custom home builders.
              Developer's.
             Products.
             .
              Specialty doors.
              Economy doors.
              Trim (door casing's).
              Moulding's.
              Garage doors.
              Cabinet doors.
              Knobs & hinges (hardware).
              Frames.
              Windows.
              Peepholes.
              Doggy-doors.
              Patio doors.
              Mats.
              Locks (key & keyless).
              Installation services.
              Delivery service.
              No-hassle return policy.
              Free on-site measurements.
              Preferred customer accounts - store credits.
              Wood stains .
             Place.
             .
              Product showroom on-site.
              Located near highway - easy for shipments, deliveries, and customer access.
              Large warehouse space.
              Large office space.
              Good customer servicing area - not cramped, open.
              Large stockroom, and storage area.
              Unused portion of the unit.
              Located in growing city .
             Promotions.
              Advertising.
             .
            
             • Trade magazines - carpenter's, and contractors.
            
             • Data-base (customer records).
            
             • Yellow pages.
            
             • Radio.
            
             • Catalogue.
            
             • Media release - for grand opening .
             Promotions Cont.
              Customer friendly hours (early mornings for contractors, weekends for DIYer's).