As executives or business owners, women tend to run their businesses differently than men. Every 60 seconds a woman starts her own business. As of today there are over 9 million women-owned businesses nationwide. Women own almost half of the businesses in the majority of the United States. While inspiring, such figures hide an even more impressive fact: When a woman starts, builds, inherits, partners, or enters business ownership, she designs companies in new ways, therefore changing the face of business. .
A woman's approach to business ownership lies in the way a woman understands business ownership. When you own a business, no matter what that business is, you are automatically in the people business. It is this approach that gives the woman entrepreneur a key competitive advantage. When it comes to people skills and communication, a woman intuitively knows that while it only takes one person to start something, it takes many people to keep it going. Building a business means building a community, and communities are built by establishing trust and developing relationships, one person at a time. Most women realize that human exchange can make all the difference. .
As entrepreneurs, the two critical resources that women rely on are values and relationships. Both men and women owned businesses can be a reflection of their vision, values, talent, and integrity. However, these vision, values, talent, and integrity seem to shine through more often in women-owned businesses. Her products or services simply convey these qualities and beliefs. It's about the constant engagement between the owner and people. A woman puts who she is into her business, and this connects her with her customers and employees. It is no wonder that women are becoming the new leaders in today's entrepreneurial economy. .
As relationship-builders, the majority of women tend to lead by example. Most women know that technology is key in today's economy.
