Imagine if we lived in the world full of pollution, the earth is dying, shortage of food and water supply. This imagination could become one day if giant company refused to maintain sustainability and ignored the environment effect in their industrial activities. "New War on Waste" is an article about how giant company should contribute to create environmental friendly and sustainability of resources by industrial revolution. Inside the article, I found out that many of giant company such as Ford Motor, BP, McDonald, Nike, etc move from profit Maximization Company into a greener company, by developing a wise of handling the waste produce from their product and activity.
As we realise before, the giant companies are running a business by the way of abusing environmental regulations. They used the Energy and resources in such an excessive way in order to make a profit, leaving only pollution, toxic wastes, and rubbish. However continuos practices from this companies resulting in large scale of protesters and boycotts from public. People starting to aware the effect of environmental destruction, such as global warming, water and air pollution, and the extinction of non-renewable resources. "Business as usual is not an option. The continuing degradation of our natural resources and the impoverishment of large segments of the world's population are placing our security, and that of future generations, at risk. To be more sustainable, development must improve economic efficiency, protect ecological systems, and enhance the well-being of all peoples."(SD Topics-SD Gateway, [online]).
So now we had a problem, and this article is about telling us how to overcome this problem by creating an industrial reform that's good for environment and good for profits. As a revolution this movement was pioneered by many theorist and manifestos. This including McDonough, Braungart's cradle to cradle, Natural Capitalism by Paul Hawken, Armory Lovins and L.
