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Wall Street Journal


            
             • The WSJ print edition stats is not promising. The paper is slowly dying out. Average age of readers is 52, which doesn't look promising.
             .
             Internal resources.
             Strengths.
            
             • Wall Street journal's traditional size was larger than that of typical print newspapers. This format was believed to be more appealing to advertisers and to readers alike.
            
             • The business-versus-general interest focus of The Wall Street Journal kept it relatively immune from direct competitors.
            
             • Interactive journal was called to be the best single financial site on the Internet. It provides useful information to investors and alike.
            
             • Subscription renewal rates were approximately 75 - 80 per cent.
            
             • WSJ Interactive Edition has a cost advantage over competitors that were Internet-born. .
             Weaknesses.
            
             • Both WSJ print edition and interactive edition were in the same market; hence they were competing against each other within one company.
            
             • WSJ print edition is more expensive. That is why interactive edition took over a part of subscribers (30000 US subscriber who are the former WSJ print edition subscribers).
             Conclusion.
             The overall situation is OK. This company has its established market and has a cost advantage, because of economies of scale and well-established brand name. The Internet-based business is good alternative if the print edition is going out of business, because of an increased Internet use.
             Analysis.
             Alternative strategies and consequences flowing of those strategies.
             Strategy 1.
             Change the information provided by the Interactive Edition so Print Edition can retain its market share.
             Advantages:.
             Wall Street journal is well-established and known newspaper and it is the largest circulation newspaper in the US. It also enjoyed tremendous loyalty among readers. It had a subscription renewal rate of 80%. This journal has a well-established international market.


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