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E-commerce


Sales functions become less important as consumers choose self-selection over face-to-face sales pitches. (shopping-guide.co.uk 2002) Alongside the development of viewing prices and products the purchasing of goods .
             electronically is becoming easier by the day. The majority of e-businesses have software set up on their websites to take and record your order as well as your credit card and personal information. The software is set up in such away that you can order anything you want without having to interact with anyone what so ever. In conjunction with the ease of product purchases, the latter also presents e-commerce and the Internet as an establishment that will transform liisting relationships such as those between buyers and sellers, workers and owners, and suppliers and assemblers. There will also be important changes in institutions such as manufacturing firms, service providers, and retailers. As the rates of change .
             intensifies and the dramatic claims of the growth of trade over the Internet' (IMIS journal 2004) become apparent, the lack of affirmative research is proving e-commerce and globally accessible businesses to be a-less-than likely technological phenomenon. According to Philip Virgo, UK market research indicates that more than 80 per cent of consumer purchases are made within 10 miles of home. Indications from Finland and Sweden ~ the two western nations furthest into mass use of the Internet and both also heavy users of mail order ~ are that the bulk of Internet transactions traffic is again local. (IMIS Journal 2004) Virgo states that global consumer transactions remain a rarity'. The latter point is confirmed by Stuart Feldman who noted whilst surveying the content of .
             contemporary e-commerce, that the common focus on retailing and business-to-consumer e-commerce is misplaced. The value of business-to-business e-commerce is five to ten times larger than business-to-consumer e-commerce.


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