There are other adds for assorted alchohols that are targeted to their mostly educated male audience because it is they who had the money and purchasing power at that time.
In 1985 alchohol seems to not play a big part of the magazine at all. Whether it is intentional or not the alcohol companies have decided to stop using the capital to advertise on the pages of Time, for this issue anyway. The only advertisement is for Seagrams and even then it appears more as a warning about the consumtion of it product. The only picture is a one ounce "jigger" next to a 10 glass of frothy cold beer, sandwiched between a 3 ounce glass of wine and the caption warns that all of these alcohols have the same effect, so drink lightly. This is a far cry from the old magazine in which they appear to come across as wanting to shove the spirits down your waiting throat. Yet still there are more safety warnings to be found in the newer issue which cannot be seen in the older one.
Cigarettes are arguably the most widely advertised product, no matter in what contexr they are shown. In the earlier issue of Time there was an abundance of adds for cigarettes, Marlboro to name a more popular one has an interesting and disturbing advertisement. Their ad shows a young man in a suit, posing in a nice suit with a hand holding a cigarette in his mouth. However that is not the disturbing part for I am indifferent to what people do with their own bodies. On the man's hand with the cigarette in it's grasp is a tattoo of an American eagle, as if saying that it is an American thing to smoke. To make a tie like that is rather low, for then you connect something great like patriotism to something drab and ordinary like cigarettes.
Appearing in the later issue, is a soliltary add for cigarettes, the brand is Merit and it is quite plain, only emphasizing that their brand has really low tar. The emphasis here is much less on devotion and more on getting the product out.