A truth known in advertising, this famous cliché has become the core of most American advertising tactics. In everyday life, the average buyer is subjected to thousands of ads each day, many of which contain sexual imagery. Flipping through a 200-page Abercrombie and Fitch clothes catalogue and searching on their internet site, you notice something odd-the models are not wearing any clothes. Not only are they buff, and naive looking, men and women nude, but they are posed in numerous sexual poses. The issue includes a shot of a girl at the seashore arching her back, putting her fingers through her hair, naked from the waist up, and a hot guy wearing a wet T-shirt and nothing else .grabbing his crotch; other shots contain group kisses. Also when I first entered the site the first picture that came up were 4 guys laughing together with no clothes on. Near the end of the catalog that comes out every quarter, finally, there are clothes showed, modeless. I believe the creators of their advertisement needed a way to show their non-sexual clothing in a sexual way to get the buyer to be intrigued about wearing it. Abercrombie obviously is doing well if they have been around since 1892. Eventually, sex sell ads will seem like they are getting old so I think that in order to avoid this occurrence, balancing appropriate influential tactics with promotional advertising would be the best thing to do.